What the guide says changes today
OpenAI’s help guide says creative enhancements become automatic for new and existing ChatGPT ad campaigns starting October 30. Existing opt-outs remain, and campaign settings take priority over the account default. [1]
Using existing ads and landing pages, enhancements can adapt copy, resize images, adjust destination URLs, or translate text. Enabled variations can run without individual approval or a preview of every version. Ads Manager’s Manage settings is the documented control for changing the preference. [1]
Our take
For existing advertisers, decide whether automatic copy changes fit your review process and check each campaign’s setting. Keep offers and destination pages accurate. Review results against a fair comparison rather than attributing every change to automation. We have not tested an advertiser account.